HEY, I KNOW THAT GUY
This is a paragraph describing who from your winery will be at the event giving speaches about your brands and spreading their knowledge about Russian River Valley and Pinot Noir. Owners, winemakers, sales mangers, etc. You have 150 characters in the description and a web link aiming at your winery profile page on the site, which will have all links, emails and sales information that you'd like to share. Ain't that nice?